The following interface allows you to search collated data from selected years of the N.W. Ayer and Son’s newspaper directories, which listed circulation data for American periodicals.
You may search the database for specific periodicals, years, and circulation numbers using the filters button (hit “apply filters” to execute the search). Click the magnifying glass icon to see more detailed data about each entry. Use the arrows at the top of each column to order chronologically, by publication, etc.
A few notes:
- Circulations listed as “0″ were not reported in the directory, either by choice of the publication (Variety refused to give Ayer circulation stats, for instance) or as a result of insufficient data.
- “Circ. info type” describes the relative reliability of the entry. While sometimes Ayer simply estimated circulation based on previous years, they also collected more reliable and certified statements based on publishers’ reports or other data.
|Year||Publication||Circulation||Circ. Info Type||City||State||Subject 1||Action|
|1900||Clipper||20000||estimated||New York||NY||Sport and Theatrical|
|1900||Dramatic Mirror||10000||estimated||New York||NY||Dramatic|
|1900||Printers’ Ink||22609||Detailed Statement||New York||NY||Newspaper Advertising|
|1900||Billboard||10015||Detailed Statement||Cincinnati||OH||Bill posting|
|1901||Clipper||20000||estimated||New York||NY||Sport and Theatrical|
|1901||Dramatic Mirror||10000||estimated||New York||NY||Dramatic|
|1902||Clipper||25440||Publishers’ Reports||New York||NY||Sport and Theatrical|
|1902||Dramatic Mirror||10000||estimated||New York||NY||Dramatic|
|1903||Clipper||20000||Detailed Statement; Sworn||New York||NY||Sport and Theatrical|
|1903||Dramatic Mirror||10000||estimated||New York||NY||Dramatic|
|1904||Clipper||26980||Publishers’ Reports||New York||NY||Dramatic|
|1904||Dramatic Mirror||10000||estimated||New York||NY||Dramatic|
|1905||Clipper||26916||Publishers’ Reports||New York||NY||Dramatic and Theatrical|
|1905||Dramatic Mirror||10000||estimated||New York||NY||Dramatic|
|1905||Printers’ Ink||14834||Detailed Statement; Sworn||New York||NY||Advertising|